Why did that store on Main Street close? Anyone know? I liked it a ton while it was still open. I adore anything Ben & Jerry's related so this store was one of my favorites. I don't understand why it closed however. Could it really have underperformed as some people say it did? I don't think that's possible. It's Ben & Jerry's after all.
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From our perspective that's true. However, it might not have underperformed per se, but it still didn't bring enough money to stay being open. @1ond+1aTAen4E
I highly doubt it underperfromed though.
Sometimes stores close for no reason.