By now you know that the cell phone & cell phone service market has reached kind of saturation. The day of the retail store are over - why we would have stores run exclusively by the carriers themselves...
Today that business model stands on shaky foundation indeed. In 2017 Verizon will push it over where it will land on its face in the dirt Increasingly, cell phones & service will be Integrated into the Amazons and the Walmart's, which, I the case of Walmart, will offer significantly higher foot traffic at much lower cost to the company.